Together Digital Power Lounge, Women in Digital with Power to Share
Digital is a demanding and competitive field. And women are still grossly underpaid & underrepresented. But we are not powerless; we have each other. Together Digital Power Lounge is your place to hear authentic conversations from women in digital who have power to share. Listen and learn from our amazing guests along with host Amy Vaughan, Owner and Chief Empowerment Officer of Together Digital. Together Digital is a diverse and collaborative community of women who work in digital who choose to share their knowledge, power, and connections. To learn more, visit www.togetherindigital.com.
Together Digital Power Lounge, Women in Digital with Power to Share
How AI is Transforming Digital Marketing | Christina Kay, VP of Marketing at RevOps | Power Lounge S2E9
THIS WEEK'S TOPIC:
Gain insights on real-world examples of using AI to improve customer experience & drive revenue growth. Be inspired to embrace new technologies and work towards greater innovation and diversity.
S ome key takeaways:
- You don't have to be techy to use AI
- You deserve a seat at the tech table
- Dare to be you
T HIS WEEK'S GUEST
Christina Kay is the VP of Marketing at a leading B2B eCommerce tech company. With over 15 years of experience, Christina is an expert in driving growth through data-driven strategies and innovative technology solutions. Before joining ResellerRatings, Christina held leadership roles at several technology companies, where she led successful award-winning campaigns to increase brand awareness, increase customer satisfaction, and drive revenue growth. Christina is also a frequent speaker at industry events (i.e. Demand Gen Report's B2BSMX/B2BMX and HubSpot's INBOUND) and has been featured in various publications with ZoomInfo, Exceed.AI, HubSpot, and Retail TouchPoints on topics such as customer engagement, growth, demand gen, UGC, RevOps, data-driven marketing, and AI. She is an award recipient of Demand Gen Report's B2B Technologist of the Year, Zapier's First Marketing Ops Award, and Cleveland's Top 25 under 35.
Follow Christina on:
LinkedIn: https://www.linkedin.com/in/christinakay/
Twitter: https://twitter.com/ChristinaKay
TikTok: https://www.tiktok.com/@thechristinakay
Read more about the case studies mentioned in this episode:
- https://exceed.ai/blog/resellerratings-case-study/
- https://www.hubspot.com/case-studies/resellerratings
Christina's AI Zapier marketing walkthrough: https://www.youtube.com/watch?v=bUeO9QmEwG0&t=3s
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