Together Digital Power Lounge, Women in Digital with Power to Share
Digital is a demanding and competitive field. And women are still grossly underpaid & underrepresented. But we are not powerless; we have each other. Together Digital Power Lounge is your place to hear authentic conversations from women in digital who have power to share. Listen and learn from our amazing guests along with host Amy Vaughan, Owner and Chief Empowerment Officer of Together Digital. Together Digital is a diverse and collaborative community of women who work in digital who choose to share their knowledge, power, and connections. To learn more, visit www.togetherindigital.com.
Together Digital Power Lounge, Women in Digital with Power to Share
IMOVE: Transform Your Business
Join us in today's episode as we feature Taylor Proctor, an accomplished business coach and certified mentor. Host Amy Vaughn explores the transformative power of intuition in entrepreneurship alongside Taylor. They discuss balancing intuition with data, the importance of documentation, and Taylor's iMove method for effective decision-making and growth.
From owning four diverse companies to having experience as a CEO, CMO, and COO, from guiding Fortune 100 companies to helping million-dollar enterprises. Taylor guides business owners to discover their full potential and shifts them into growth overdrive with her suite of services, including her renowned Quantum Power Days.
Tune in to discover how leveraging intuition can drive sustainable success and pick up valuable strategies for overcoming business challenges.
Featured in the Episode
Taylor Proctor
Taylor’s LinkedIn: https://www.linkedin.com/in/taylor-proctor/
Website: https://www.taylorproctor.com/get-good-at-business-podcast
Amy Vaughan,
Owner & Chief Empowerment Officer
Linkedin: https://www.linkedin.com/in/amypvaughan/
Takeaways
- The Role of Intuition in Entrepreneurship
- Content Marketing vs. Lead Generation
- Entrepreneurship and Innovation
- Diverse Resources for Audience Connection
- Cross-Disciplinary Work and Organizational Evolution
- The "iMove" Method
- Importance of SOPs
- Execution as a Superpower
Quotes
"Trust in your intuition starts with understanding how you receive it; for me, it's through a sense of adventure." -Taylor Proctor
"Choose strategies that add velocity. Using intuition for guidance helps achieve alignment without burnout.". -Taylor Proctor
Chapters
00:00 - Introduction
03:36 - Discussing Entrepreneurship and Career Pathways
10:30 - Leveraging Diverse Skills for Entrepreneurial Growth
14:20 - Navigating Corporate Limitations and Glass Ceilings
20:47 - Overcoming Envy in Entrepreneurial Success
25:32 - Following Your Intuition: A Fantastic Journey
31:00 - Trusting Your Intuition Through Adventures
37:20 - Enhancing Content Marketing with Varied Lead Strategies
42:58 - Aligning Client Needs and Course Offerings
47:57 - Streamlining Processes for Mental Clarity
53:57 - Fostering Innovation and Entrepreneurship
55:42 - Streamlining Operations for Enhanced Business Growth
01:04:03 - Overcoming Resistance and Limiting Beliefs
01:06:29 - Celebrating Influences and Planning Future Discussions
01:07:31 - Outro
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All right. Hello everyone, and welcome to our weekly power lounge. This is your place to hear authentic conversations from those who have power to share. My name is Amy Vaughn and I am the owner and chief empowerment officer of Together Digital, a diverse and collaborative community of women who choose to share their knowledge, power and connections. You can join the movement at togetherindigitalcom and today we are diving into a game-changing approach that could revolutionize your business.
Speaker 1:The iMove I-M-O-V-E method is with our special guest Taylor. She is here to help share her expertise on how this innovative strategy can help entrepreneurs and business leaders reach new heights. If you're looking to harness your intuition for smarter decision-making, optimize your marketing and operations and accelerate growth with precision, you are in the right place. Friends, whether you are a startup founder or a million-dollar enterprise owner, or anywhere in between, you've got actionable insights to unlock. We've got actionable insights to unlock your full potential. Today, our guest Taylor will bring a wealth of experience to the table. She is a certified mentor and iMove specialist, and she has guided Fortune 100 companies and helped countless entrepreneurs become dominant forces in their industries. Love it With her quantum power days, which have become renowned for shifting business into growth overdrive In a time in which it feels like everybody's just pedaling backwards. We're really excited to dive in with Taylor and discover how intuition, marketing operations, velocity and execution hey, I move can propel you towards success. Taylor, thank you so much for being with us today.
Speaker 2:Thanks so much for having me on. I am stoked to be able to chat with you today.
Speaker 1:Absolutely. Many of you who are Together Digital members already know we have a growing number of entrepreneurs, solopreneurs so I know a lot of you that are listening are hungry to hear what Taylor has to share. But obviously what we're sharing today works if you are working within a company or organization, so don't feel like we're not talking to you, but also, you know, if you're entrepreneur curious, we really want to encourage you to take what you learned here today and maybe feel brave and make that leap and make that step into entrepreneurship. Right before we jumped on here, taylor and I were talking about how you know. It's hard to imagine ever going back. So let's start there, taylor. Let's talk about you. Know, before we go into iMove, I want to hear a little bit more and I'm sure our listeners are curious about your career journey and backstory. How did you go from owning four diverse companies and to becoming a business coach for entrepreneurs?
Speaker 2:Yeah, so I actually have. I'm one of those few people that I loved my corporate career. I was in marketing operations strategy leadership for over 15 years and it actually wasn't until I left that I realized this was a term which was intrapreneur. I had never heard that in my life, but that was exactly what I was in my corporate career.
Speaker 2:It was always a which I don't think I could have stomached it any other way, but it was always hey, we have this idea, throw you the keys, throwing me the keys and saying, take it and run. And in fact, in one of those scenarios I was hired to work at a company and they were starting a new department. So they brought me in to spearhead this new department and they thought they'd get clients really quickly. They had two that were lined up and they fell off. And so I was at a new job, twiddling my thumbs, going, okay, I got to be providing value here, but I, like those clients aren't coming in anymore. So this new department is not a thing. And I'm the only person and I had built it all out. So it was like ready to go, but I had nothing to do.
Speaker 2:And so they had brought me in on a phone call with a large international client. And they had brought me in on a phone call with a large international client and they said, hey, you know, we just want to bring you in because they're trying to fill my time and I'm trying to fill my time. And three months goes by after that meeting and they said, hey, we're going to. We want to launch this department, this division and that client. In the hour that you were on the phone with them, they loved everything you had to say we need somebody to run this. We have no idea how to do it, like take the keys and run, and I'm like. You got it.
Speaker 2:So that was the launch of launching my international team, where we started with zero team members and in a three-year period we went from zero to 30 team members.
Speaker 2:We went from one service to five, from one language to servicing in five different languages.
Speaker 2:I always say five and a half because we also did European, spain Spanish and North America Spanish, so, but technically five and we made millions of dollars in revenue in a very short amount of time. And I even had the wonderful opportunity of living for six weeks in Edinburgh, scotland, setting up our EMEA, our European team, and in that, for the first year and a half of that three-year period, I didn't have a boss. The people who had hired me originally had left and I was just now in charge of this team that nobody knew what, what it was happening and we're just crushing it, and I should note that the client that we did that for was Google. So it was like the company would say, oh, google is our client, but had no clue what we were doing. And so I would actually go around every month and say to a different executive leader can I just take a half hour of your time and share what's happening with my department so that someone knows what's happening?
Speaker 1:And.
Speaker 2:I was running our own HR. We didn't have HR support, our hiring, our onboarding. I was running our finances, our analytics. It was my own business within this company, which is the true example of the entrepreneur. I just didn't know it and I loved what was happening there and at the three-year period I was like, okay, I'm ready to move to the next challenge.
Speaker 2:And I went and worked for another company and started doing similar like let's get this going, ramping it up.
Speaker 2:And I started to feel like ramping it up and I started to feel like you know the impact that I can make when it comes to these corporate settings.
Speaker 2:I'm definitely making an impact, which is what I live for and I love making a difference, but it's making a difference on a very small scale because also like working with clients like Google, johnson and Johnson, stanford university, like they're big deals already, like the work we're doing is impactful and significant, but like they don't really need more Right, and I loved coaching and helping my, my team members grow professionally and develop that way and career pathing and all of that, and I love setting the culture and the leadership, but it was. It felt like onesies, twosies, yeah, and I realized that there's this space on the other side, that I could be helping entrepreneurs and business owners really get good at business, doing what I had been implementing and I had acknowledged the iMove method by then and really supporting them to grow. In conjunction with that, I also had gotten, while growing this team in this department, I had gotten my life coaching certification, and so I was actually running coaching on the side and helping my clients and I did happiness mentoring so I'd help them be happier in their lives.
Speaker 2:And what ended up happening was is that we would work on a scale of one to 10, like they'd come to me at a two or three. We'd work together for 10 weeks and by the time we had finished working together, they'd be sevens, eights and nines, consistently in their personal joy and happiness in their day-to-day life. And what inevitably would happen every time is that the clients I would work, I was working with, were entrepreneurs and they would say, oh my gosh, my relationships are better, my day-to-day is better. I love hanging out with my kids. Now Everything is so much better. If only I could get my business to the next level.
Speaker 2:And I was like I'm leading the secret life to them where I'm helping corporations not only the corporations I was working for, but the clients that we were working for grow and develop and get good at business.
Speaker 2:And so there was this opportunity of how do we make the most impact? And I say we it's me and the mouse in my pocket, but that's crossover from leading teams. Right, it's always a we, but how do we make this bigger impact? And how do we help the little guys get good at business and help them be happier in all areas of their life, and so it really came to this point of like yeah, I think I'm ready to dive in and support entrepreneurs and business owners, and the impact there for me is, yes, I'm helping people in like a one-to-one scale and very customized, because business is different for everybody, but their business is helping them, their families, their communities, their regions and then their clients have that same impact. So the ripple effect and the impact on day-to-day life of the individuals throughout the world is so much more massive and so much more empowering and inspiring for me that I just absolutely love what I do.
Speaker 1:Yeah, rather than making, like you said, the Johnsons and Johnsons and Googles of the world a little bit more pocket money, you're fueling local economies, helping families and things like that in ways that. Yeah, I know I can totally see that. I relate to so much of that and I think a lot of our listeners will, as well, as a lot of them probably do. Work for larger agencies, conglomerate owned companies and things like that. Even when you have these big companies with big structures, what's amazing, I think what is relatable about your story, is that this happens to women a lot, right when they see us and they say, ooh, you're multi-talented, multifaceted, you can people, you can manage finance, you can manage process. So here here's this completely crazy ass unicorn role and opportunity and we're going to hand it on over to you.
Speaker 1:Like, we literally had this conversation yesterday during our uh together digital job seekers peer group, where one of our members just really was having a moment because she felt like she had lost her identity in the time that she spent in an organization where they gave her so many different, disparate roles. But, taylor, what's different about the way you saw the story was that you said hey look, I am capable of all these things and I can take the combination of all of my skills and abilities and those strengths and use them and tool them into a business of my own that then empowers others business and sometimes it's a matter of that perspective. So you can guarantee that I'm sending her this episode and a big old hug and some love, because I think that a lot of times we just don't see that like these are strengths, that sometimes these disparate, what feel like disparate abilities is actually what you're saying. If you can do these kinds of things, it's like you are an entrepreneur, which means you have the ability to be an entrepreneur. Right, entrepreneur?
Speaker 2:Love it, I love it Well, and I would say too, like I, I hated, hated to this day. If I had to, I'd be like, oh cringe, hate it to this day. If I had to, I'd like, oh cringe, I hate filling out my resume or or job to job applications or anything like that. I mean, I haven't done it for years now, but back in the day, when it's like, okay, I'm ready for the next thing, it was, it felt so impossible to apply for a job because it's like, yeah, I can do this, but also I can do all of this and they all feed together.
Speaker 2:And if it wasn't in an entrepreneurial like here take this space it was so hard to even get a foot in the door, and that especially as women.
Speaker 2:It's like, okay, well, I am extremely overqualified, but I'm overqualified in a hundred different areas for this one job that's looking for this. And so when you don't get the call back or you're like, okay, is this really a good fit? You start to. I mean, for me, I would just feel sick to my stomach because I'm like I really am and I'm not. I actually don't think we're as rare as we think we are, but at the time I'm like I am a unicorn, like I have to find the right place that can support my abilities because it's going to be beneficial to them. But if you don't have the connection with the hiring person already, it feels so impossible to even level up in jobs. And sometimes you hit those ceilings, like I hit the ceilings too, yes, where it was like I'm running this and I'm in, at the time I was in a like a, a director role, I think it was, and I was like I'm doing, I'm doing all of this and I built out operationally.
Speaker 2:You're doing like a CEO role, yeah, oh yeah. And so like, operationally, I was like I'm building two roles, two roles beneath me, because most people can't do all the things I've been doing. So, like, as we grow and scale, here's the two roles that would support beneath. So now I'm thinking career pathing for the next level people as well. Right, two roles beneath my current role and job description. And then I did two ahead. And I was already doing the two ahead and when I went and was like, by the way, granted, I built them all out. But I was like, by the way, granted, I built them all out, but I was like, by the way, here's the career pathing for this and this role in my department. And I'm already at the two steps ahead.
Speaker 2:And they're like, well, we simply can't. We can't do that. You can't get the raise to that title because of the pay bands and you're already at the top of the pay band and we don't. You know, it's just all these things. And I'm like I'm literally making you guys millions of dollars. Right, you get to say google is your client when you don't have a clue what we're talking about and you have none of the stress of running this department. Yet I can't. I mean, now I'm hitting that ceiling, going okay, like where do I go from here and how? Also? That's really disappointing from a level of I care, I cared about my team and I cared about their career and growth pathing.
Speaker 2:And so now I'm limited on that because I'm like, if I can't hit that glass ceiling for me, I can't bring the rest of my team along with me. And that's one of the things I love about owning my own businesses, because I do own four different businesses and probably 65, 75 percent of my time is in my business coaching space. But I'm growing teams and I'm building culture and I can set the pay bands, air quotes around those. I can set those and I can say, hey, this is the career pathing that I see with you working within our organization and where we have these gaps that need to be filled. Does that align with you? And here's where I'm thinking that pay can go and there is no cap because we are doing it yeah, it's infinite and we're doing it collaboratively and as a team, instead of hey, let me come work for you, bust my butt, and then have you tell me that's not enough. And I think that there's so many women in the space that have been told that I know I'm not alone.
Speaker 2:And we're all unicorns in our spaces, but it's like the experience of us unicorns is not that common. It's kind of universal at this point.
Speaker 1:It is. I agree, especially in the space of, like, digital marketing advertising, because it's an ever evolving and we're all hungry self learners. We do tend to kind of want to. We also are in fear constantly of being marginalized for our gender and as we age, so that we tend to say, oh, I have to stay relevant. So then we're always again just are naturally hungry, but then continue to learn and grow, especially within our community.
Speaker 1:And I don't know if you can see the live chat, but already, like one of our live listeners is like this is very familiar, but I agree, and I you know anybody who's listening as well who works for an organization I mean industries and organizations. This is where you need to evolve. You should be looking for your entrepreneurs. These are the people that will be, should be, could be leading your companies and organizations. You want people who work across disciplines, who understand cross-disciplinary like processes, because that those are more collaborative people. Those are people who are going to understand how things get done and don't just dictate.
Speaker 1:I think this whole idea of of lanes and isolation and just title specific stuff, I never it never sat well with me, even when I was still in the industry, when people were like, pick your lane and stay in it. I was like, ah, okay, sure it never sat well with me early on and it's probably again why I should have realized sooner. I was like, meant for this space maybe a little more. But I also think, you know, at some point industries and companies have to evolve to start to allow for this type of of of work, because I think it is the ways in which, like you said, there's there's more of us out there than what everyone even realizes.
Speaker 1:Okay, let's get to iMove, because this could be like a whole other conversation for the whole hour. But live listeners, don't forget to use the chat outside of for the little praise hands and agreeing which I know you all are feeling it right now. Please feel free to ask questions if you have them. All right, let's get into the I move method a bit. Can you break it down for us a little bit? We I know we're going to get into kind of each of the letters, but like, how did you develop this approach and how did you find it particularly effective for women entrepreneurs specifically?
Speaker 2:Absolutely. So I discovered in all the entrepreneurial stuff and as well, like I developed it there and started testing it with my businesses and these other components and have seen it work consistently and then have now been helping for a couple of years now women entrepreneurs with this method as well. So I would suggest it, I would say it is proven. But the way that I leaned in was I actually didn't have the eye first and it was like cool, cool, I have experience and I know that, like, you have to have your marketing. Okay, well, your marketing could be the best in the world and maybe it's leading to sales. But then operationally, if you're and I'm going to say department, because again, this is where I learned it first right, my department would fall to pieces. So it was like, okay, we've got to operationally set this up for success so that the marketing, as the marketing is working, can support the operations, at which point now we really start to get that momentum, that velocity in what we're doing, and the combination of all that allows our team members to execute with ease. So it was like awesome, no matter what I'm doing, that move method is coming into play, fast forward. So I leave corporate, I start working for myself and start working with and for these other businesses that I am an owner in, and I started to see same thing, right, what was needed? Well, everybody's like well, how do I market my business? What's my message? What's my audience? Market, market, market, market, market. And then it was like cool, we've got the marketing, but we have no way to support the actual business and have a clear customer experience and, operationally, we're not setting our team members up for success if we don't have standard operating procedures and things like that in place. So, and we can't hire appropriately. I mean all of it. So it was like operations was crucial. Once we got that, we could focus on the strategies that would give us more velocity in the business and again be able to execute with ease. So, on the corporate and on more of the I'm going to call them my enterprise startups because they were startup organizations in tech, in manufacturing, and both of those valued at over 10 million in our first year. But they were in that like more corporatized space, right, and I'm still in those, which is great.
Speaker 2:When I started working with the smaller business owners and looking at my business, my coaching business, getgoodatbusinesscom right, when I started looking at that, I would do the marketing and I would do the operations and I would do all these pieces. And it wasn't hitting that tipping point, like it wasn't crossing over, and it was like, okay, well, I know the marketing, like, and I know how to do all of this, why isn't it working? And I'm going to share a little bit of an embarrassing story here. But I was in a group and I was in this group with these other women entrepreneurs and even there are men entrepreneurs in there too, actually and they would say things like I just got this download and I just got this intuitive nudge and I went with it and I just had a $10,000 day. And for me, I'm like I'm happy for them, but also and it's not like in a comparison or thing or competitive way but I'm like I'm happy for them.
Speaker 2:But if I look at myself and this is where it's kind of embarrassing but I look at myself and I go I'm just as smart, I'm just as qualified, I have clear messaging, I know what I'm like. I mean, I had all the boxes ticked Right and they weren't in those levels that I felt I was at and they were having these massive successes, all because they just had this thought and they went with it. This feeling just had this thought and they went with it. This feeling, yeah, and I'm like what the hell? Like I was so mad and I was like one of the coaches would be like, oh, I know, that's a line. I just got tingles all over my body and I'd be like I'm not feeling any tingles, right. Or oh, I just got this gut feeling and I'm like I'm not getting any of that, and so I was so mad because I was like I feel like these, these entrepreneurs that I'm surrounding myself with rightfully so have this super secret power that I don't have and my business is suffering because of it.
Speaker 1:Hmm.
Speaker 2:And it wasn't until I I took a course on intuition, specifically because I think we all do this. We're like, all right, I have a gap here, Like let me learn about this and figure it out. And so I took this course on it, and in this course they suggested that there's actually 60, that is, a six and a zero different ways that you can experience intuition, a six and a zero different ways that you can experience intuition. And then, of course, everyone has it, but it's unique to you. So when I was sitting there going, well, I'm not getting full body tingles or I'm not getting a taste in my mouth, or you know whatever I thought I wasn't intuitive.
Speaker 2:And the truth of it was is that I needed to find my intuitive fingerprint, Gotcha, and the momentum and the movement that happened in my business from there was crazy because I started being able to tap into my intuition, which led to aligned and congruent action. That aligned and congruent action took my marketing and put so much massive momentum behind it, which then was supported by my operations that allowed me to scale, which then freed me up to say, okay, what are the strategies I can do to add velocity, most importantly without burnout, and ultimately execute with ease. And thus the I move method was born, because I realized that so many of us. Thus the I move method was born because I realized that so many of us, I mean maybe they weren't as pissed off as I am.
Speaker 2:But so many of us are like I don't have that and maybe I'm not meant for this, and they're getting these intuitive downloads or they're connecting to this and they're getting all of these results and I'm not, and maybe I'm not cut out for this, and the truth of it is is like no, we've just got to find your intuitive way to, most importantly, take that aligned and congruent action. And so, since then, everything for the companies and the businesses that I work with and for, and my customers and my clients is through that. I move lens of like what makes the most sense here? And when I look back at the corporate career and I'm going to hone in out of the 15 years, I'm going to hone in on the three years when we were working with Google specifically, I was running on intuition.
Speaker 2:I just didn't know it. I'd be like, oh, we need to fill in this space, we need to fill in this space, we need to fill in this space and I would be getting those intuitive hits and we were just crushing it, which is why we grew from a team of zero team members to 30 in such a short amount of time, how we were able to offer the services and the languages and all of these things. It was all intuition on fire and I just didn't realize it. And so when I I'm going to say I escaped, when I escaped the corporate space and I started looking at doing it for my own business, it was like, oh snap, yeah, like I, when I use my intuition, things really get a fire underneath them, like that's adding the gasoline, and so being able to do that for my clients and my customers now as part of the iMove is is everything. So that's, that's the long version of how I created it.
Speaker 1:I love it, that's fantastic, and what's really cool about that story is like you had that foundation of move to begin with, that strong foundation of process that made everything, like you said, move. But what was missing was that magic, which is that intuition that I think, again, a lot of us tend to sort of really discount, especially as women, because it feels too woo, but then I love that you're just like getting right behind it. And a couple of things you said reminded me of. Like I think also, as women, we tend to also discard or try to tamp down our anger, and I think, between our anger and our envy, you need to really pay attention to when and where it shows up, and I often tell people to follow your envy. It's showing you what you want.
Speaker 1:So whenever you start to feel that sense of envy or even anger or frustration, that somebody having something you don't, you need to ask yourself what am I lacking? What is it that I need that they have, that I'm not getting? That's what envy is showing you. And then I always say don't get furious, get curious, and I love that. I felt like you did that in that moment, like you got mad, and then you're like but wait. So okay, what, what, how am I? What am I lacking in my intuition? So we did have a question from one of our live listeners, like what was the resource that you use to sort of kind of tap into and understand, like the ways in which you felt, find or a specific type of intuition sensing?
Speaker 2:Yeah, so I actually I have as part of the eye of the of the business, I have that as a resource and in fact I I I speak on it often I share a story, that is, it's called my eight figure intuition, where I received I'm going to give you the really quick rundown, but I received a. I was walking one day and I received an intuitive hit thought that I could be an eight figure entrepreneur. And I was like, count out on my hands, like, how much is eight figures, which is a minimum of 10 million, right? Yep? And I was like ha ha, ha, sure, Like, and then I started thinking, okay, what are all the? I have to sell X amount of this at this price and all that. And then I got the overwhelming feeling of release those expectations. So I was just like we're going to ride the wave of this intuitive idea that I can be an eight figure entrepreneur.
Speaker 2:And I did a series of things which we can share the link. But I did a series of things where it crazy enough, in the span of a two week period I had the thought and two weeks later, because of the stuff that I did, intuitively led, and part of that is following the 60 intuitive strengths right, I know mine. I had this opportunity drop in my lap and it was insane. It never would have. I never would have been on my radar as a thing to even be possible, and it was actually one of the companies I'm an owner in. Now the woman was like how come, I don't know you, Like we need to connect. I'm like, yeah, sure. So we connected after this event and we spoke for about an hour and she goes okay, I need you on my team. And I was like, okay, well, I'm not in it to get back into corporate, so like contractor work, things like that. And I ended up being contracted as the COO of that organization for a year. Now I'm on the board of directors. It's one of the companies I'm an owner in and what was fascinating is is we negotiated in the contract for 1% ownership.
Speaker 2:After signing the contract and we're contracting and working together, she said, hey, we've already signed up with an M&A broker, that's mergers and acquisitions, and they believe that we can sell this company for a billion dollars. So part of my role as COO was to come in and make sure we were scaling and operating appropriately to be able to match that valuation and the ability to sell in three to five years for that amount. I went home and went let me look at that contract. Right, and 1% of $1 billion is 10 million, which is the eight figures and that just dropped in my lap.
Speaker 2:And so I share that story very quickly because I do have a resource where I share the eight crazy actions that I did, and one of those is to utilize my intuitive strengths, and in that I have a resource, so I will put that link here in the chat really quick. Thanks Right there, and it's completely free. It's an email series, video series, that walks you through the eight crazy things I did and ends with the 60 intuition pieces. So that's just a free resource that I have on hand that can help discover those and know your type.
Speaker 1:Fantastic, I love it. And then you know kind of on this topic, before we move on, because I again I could just talk about intuition all day long it's. I think it's such an important skill to bring back into our lives because I think especially society just tampers it down so much and we're so full of it, especially as women. How could we start to learn to trust and leverage our intuition and our business and decision-making skills, like what is one thing maybe that our listeners could take away and start to do?
Speaker 2:to build that up Absolutely. And I will say this too in the corporate world, there always is this need for justification, right, like, oh, you need to do, like, if I have a thought, oh, we should do this this way, way and it's like, well, why? I just feel intuitively led like that's not, hopefully that would fly in a in a modern corporate space, but in some corporate spaces like that's not gonna fly. And so there's always this need to like, justify or have the data to back up and these components where I think that is a huge deterrent and damper on your intuition, because you may have this thought to try this thing and it may be the thing that will take everything to this next level, but because you can't justify it or because it hasn't been done or seen before, so there's no case studies to support it right, it may get shut down, or you may start to shut it down before you even let it see the light of day. Let it see the light of day. And so I know that I kind of had that a little bit, but being in the entrepreneur space, I just was on fire and not realizing that I was using my intuition. But that said, I think, one of the best things that I have found for myself and for my clients to help start to trust and develop that intuition. I'm going to say it's twofold. One is figuring out okay, how do I actually receive intuition?
Speaker 2:For me, my main sense of, or my main intuitive strength is a sense of adventure. So if I'm going to put on my backpack that's 40 pounds with a water bottle, and I got my thick wool socks so I don't get blisters in my hiking boots, and I got everything prepared for the dog and I've got my granola bars and we're going to go hike up this mountain and every turn is a beautiful look and I'm so excited and I love it here versus, oh, my socks, my feet are hot and I'm getting a blister, and, oh, is this bend the end? I'm ready to go home and this backpack is so heavy and I've got to carry my dog poops bag, you know all this stuff. Like there's such a big difference between those two energies, mentalities, and so for me, my intuitive strength is a sense of adventure. So when I feel that like, ooh, I can hike up this mountain and I'm excited about it and it feels right, that's a yes for me. So that's how.
Speaker 2:When the founder of of the organization said, hey, I want you to be in my team, I was like check in. Oh, sense of adventure, this is a yes versus a no. I don't want to be involved with this again, or you know anything like that. It's yeah, sense of adventure is a yes. So the first and foremost is learn your intuitive strength type so that you can follow it. And then the second thing, part two of this, is document your successes.
Speaker 1:That is so huge, because we undervalue.
Speaker 2:We undervalue what we've done in the past. Like I said, I can look back now and if I'm looking at a lens of my intuition, I'm like, oh, I was on fire when I was in the corporate space, like I was crushing my intuition, like it was amazing. Yeah, if I didn't try to go back and go, when did my intuition prove right? When did my intuition work for me? When was everything working for me and what was I doing that was intuitively led by? Then I never could go back and be like actually I was doing the way. The reason it worked the way it worked was because I was following my intuition.
Speaker 2:So creating a success book that when you feel like I don't know, I just have this weird thought, like you can go back to that book and have documented proof that your intuition works, but also, I'm going to say, documented proof that you're a badass. So like, let's keep on following that intuition, keep on being a badass and watch how everything falls into place. Because, I'm going to say it again, most important phrase here aligned and congruent action. When you take the actions that aren't aligned and aren't congruent with who you are, where you are, who you want to be and where you want to go right. That's when you hit the road blocks, the walls, the stumble and you're trying to force things and you're wondering why it's not working and you feel stagnant and stuck. Aligning through an action is huge.
Speaker 2:So, knowing your intuitive strength, style, type and documenting your successes and your wins the combination of that is a great way to start to really lean into your intuition.
Speaker 1:Those are fantastic pieces of advice and I love that idea of a success book. We talk about keeping like a woo folder where you put like your kudos and things like that, but I love the idea of tracking your own wins and like especially those intuitive successes, because it's that positive reinforcement and validation of those actions and the things that you followed through on, like you said, to encourage that congruent action, aligned and congruent. I love it. All right, let's move on to M for marketing. There are some common pitfalls. But what are some common pitfalls that you see specifically in marketing when people are trying to promote their own business, and how could the iMove method help them start to overcome these?
Speaker 2:Yeah, absolutely so. The biggest thing that I see with, biggest pitfall that I see with marketing, is that so many entrepreneurs, small business owners, people that I love that you said entrepreneurial, curious cause they'll start marketing like you'll test the waters. Is that the belief that content marketing is enough. I'm from the generation and the marketing and the advertising side where it's like content is king, content is king, content is king. And even now we hear oh, you know, you've got to have your video marketing and you've got to have your podcast, you've got to have your blog and you've got to have, you know, the stuff on Instagram and Facebook and like there's so much. And a lot of the business owners that I I know and I work with there's a couple of things pitfalls within that. They feel overwhelmed because it's like you've got to be everywhere at once, at all times, for everyone, which is not true, but that's what it starts to feel like, right. And then two and this is the most important component of this that we've bought into that content marketing should be enough. So I'm, I'm creating content, I'm in this space, I'm pushing, pushing, pushing, pushing, pushing. I'm trying to connect with my audience, I'm trying to be informative, I'm trying to be entertaining, I'm trying to be inspiring, like I've got my content pillars, like we've got all these pieces and it's like and it's not going anywhere. And that is because in the marketing space, we've bought the lie that content marketing is enough and it's not. And I look at it this way We've all heard about lead gen and a lot of folks are like well, my content marketing is my legion. No, it's not okay. So your content marketing is your nurturing. So I always make the joke, but it might hit pretty close to home, which is there's a reason why it feels like you're talking to the same six people over and over again. Three of them are already clients, two is your mom and your sister, and the sixth one is your mom and your sister, and the sixth one is your sister's dog's account, right. And you're like, I feel like I'm just, I can't reach those next levels, and that's because you're relying on the content marketing and content marketing is your nurturing phase.
Speaker 2:So we want to look at okay, how can we get out in front of the right audience and bring them to you by providing value? So we start to look at all the different categories of lead generation, right? So, whether that's being a guest on podcasts, whether that's hosting podcasts, whether that's going to speaking at or hosting your own events, whether that's advertising, whether that's SEO search engine optimization right, there's a huge list of things that you can do to bring in your audience right, to bring in leads, that's your lead gen channels, if you will. So we use intuition to say, ok, what feels good, let's pick one or two, not all ten. Right, that's the overwhelm Right. We're we're simplifying here. Right, what's the overwhelm right? We're simplifying here. Right, what actually feels right?
Speaker 2:So I have a client that it was like oh my gosh, I really want to just go speak. I don't like social media, I don't like the pressure of that. I love connecting and working with people. I just really want to go speak and I was like awesome, now phase two. And some people have this. Now phase two, and some people have this, some people don't which is having a valuable resource to connect them with.
Speaker 2:So, hey, yeah, you're going and speaking on podcasts and things like that, but do you have a resource to connect them with? And, funny enough, I didn't plan on my resource being the eight crazy actions email series today, but here we are and that's my resource for people. On intuition, it's like, hey, check out this video series three minutes a day for eight days and you get true actionable stuff. That I did to generate an eight figure opportunity and tap into my intuition and you can have that too, right? So it's this resource. And there's a million different ways you can do the resource. Is it a PDF? Is it a quiz? Is it an email series? Is it a secret podcast? Is it? You know so many different things, and so, again, we select one or two that feel right, that we can create easily, that makes sense, and we send that.
Speaker 2:So it's, I'm on a podcast, for example. I have my resource. I can say, hey, go here, check this out, it's going to be really valuable to you. Now, those emails and that information is, they're in my ecosystem and now I can say, hey, go follow me on social media so you can learn more there. But I can also take the social media aspects that I'm building and have built, and put those in an email so it's in your inbox. And now I'm providing that value.
Speaker 2:I am educational, I am inspirational. I'm providing that value. I am educational, I am inspirational. I'm providing that value to you, nurturing to the point where I can say, hey, by the way, like you're in business, you're getting this all figured out. You're crushing it on the iMove method. Let's find and fill any gaps that you have. Come and do a business audit and strategy session with me and now we've taken them from lead and, if we're in the marketing space, right Awareness to information gathering, to evaluation, to purchase. And so many small business owners, if you don't come from a marketing background, miss that and have bought this idea that, well, I just need to create content and then it doesn't work. But also I could say, hey, you could listen to, like Alex Ramosi or somebody like that. It's like lead gen, lead gen, lead gen. And you're like, okay, well, here's a million different ways I've got to do lead gen and you feel like I've got to do them all, which. That's where the intuition comes in. It's like where what actually aligns and make sense for you.
Speaker 2:I had a client that she tried all these different strategies and all these different ways and then, when she found that hosting events was the thing, she was like oh, I can wash away all the expectations and all of the just churning and spinning my wheels. This feels right. I'm going to host events and use these events to create these relationships and connect with these amazing people and bring in my ideal client and have them be in my space and now I can nurture them to then become customers, clients, friends, partners, et cetera. And so it really is that, like that's the number one pitfall that I see is the overwhelm or the lack of the knowledge and thinking that content's just going to save you. And you've got to. You've got to be connecting and having conversations and building those leads and I hesitate to say leads because they're people right, they're potential clients.
Speaker 2:I love it. They're humans, they're humans, and so it's the relationship and the conversations, the more of those that you can build and have and have a streamlined way to be able to do that right.
Speaker 2:Now you can really see the marketing develop and grow in your business because, alternatively, third thing I see is that they will build out an entire here's my offer fully built out. Let's say it's a course. I had a client the other day that she was like. She came to me and she said I want to build this course, I've outlined it, this is the audience. It's for Cool. And so I said that's awesome. I think we're totally down to do that. However, what I want to give you as homework is I want you to go talk to 40 people who are that ideal client and just talk about this course, talk about your business, just create those relationships and conversations and see what happens. And I was thinking she's gonna get the, the pain points and the information. This is what these people really need, so it will support building.
Speaker 2:The course turned out better than I could have expected, because she came back and said this is not my ideal client, I don't want to work with them and I don't want to build a course for them. And I'm like beautiful. You went out, you had conversations and you realized that what you thought you wanted and where you're going in your business actually isn't aligned, and so now we're pivoting and you can now move in, trusting your intuition as well, but also you know what you want at a deeper level, instead of spending all this time, effort and energy building something that you don't wanna work with the audience, that you don't wanna sell. And you wasted all this time in your business, which we can't really afford to waste time, right, you waste all this time in your business because you weren't willing to have the conversations. So conversations, relationships, humanity, we can call that leads, if we want to simplify it, right, but leads to a resource that supports and helps them, bringing them into your space, so then your content can nurture them to become clients.
Speaker 1:I love that so much. I think it's really really brilliant. I think it's so true. As marketers, we can just kind of fall into that trap and cycle of what feels like comfortable and safe and familiar and it's like when you get into the sales aspect, it does start to feel sort of like ah, creepy, scary, I don't know, but like leads is a part of it and lead gen is such an important part of it and there is that gap, I think, between lead gen sales and marketing right when it's like if you're all lead gens all the time, you're not nurturing and bringing people into the space and making those conversions. So then there's a broken spot, there's a broken rung there, and then the same thing for constantly, like you just said, with content, you're just constantly playing the nurturer but never actually moving, moving the needle and bringing people into conversion. So you're like great, I'm getting engagement, but where are my clicks? That's so brilliant, taylor, you're so freaking smart.
Speaker 1:All right, let's move on to the next one, because I'm getting each one of these questions. I could go on forever and I want to keep us on pace and I know the audience may have questions too. All right, in the fast-paced world of digital marketing and specific nope, I jumped ahead. For those of us working within larger companies, how can we apply the operations, the O aspect of iMove, into streamlining processes that drive growth, even if we're not in leadership opportunities and I'm asking this because I know a lot of the women that are listening kind of sit in this space, unfortunately.
Speaker 2:Yeah. So I'm so excited for this question. I have to tell you, operations is like out of the iMove, operations is the least sexy and because of that it is my favorite, because it causes the most like traction and I love it. So I'm going to share a story from my corporate space and then we'll get into it. So when I was growing that again we're going to use that same three-year model here I had team leads right, there's no way I could have 30 team members all underneath just me. Like, I had team leads and we were had different initiatives and things like that for different clients and the different languages and different products and services.
Speaker 2:And in that one of my team leads I said hey, I need you to document, build me a standard operating procedure, sop of this process. And she goes oh, it's not hard, it's only like three steps. I said dude, I totally get it, I appreciate the simplicity. If you go on PTO, you get sick, something happens to you. I do not know what those three steps are and, quite frankly, in a year from now, I'm not going to remember what those three steps are. So if you wouldn't mind, would you please document it for me?
Speaker 2:And granted, this was like she doesn't need to go to her team. I'm never going to look at it unless I absolutely have to Sure. But like hey, can we document this? And she's like, yeah, sure, so a couple hours later she comes back and she goes. So 50 steps later, right, and I'm like uh-huh, like I knew it wasn't three simple steps and all the links and you know all these things and the clicks, and here's where we need to go to do this and here's the file to pull this and all of that. And so I'm like now I feel very equipped. This has a couple of different approaches from the team aspect. Yeah, one I feel equipped that if something happens or she has an emergency, I can step in and fulfill that role, or I could give it to a team member and they could step in and fulfill that role, or I could give it to a team member and they could step in and fulfill that component Right Solidly, right.
Speaker 2:Two, it helped her see how amazing she is yeah, right, oh, it's just three steps, no, actually 50 steps later. Like you're amazing, like you're keeping track of all that. And third, and this is where we also have a crossover into solo and entrepreneurship is it freed up her mind? Because now, instead of remembering 50 extra steps and simplifying it to three but it's still 50 extra steps she can just go to her checklist when that's an item to do, follow her own SOP and she can optimize from it and all those other pieces. Follow her own SOP and she can optimize from it and all those other pieces, but she now doesn't have the mental and the emotional space taken up by that task. That crosses over into the solo entrepreneurship space. Huge right. Even if you're on your own and this is that also like you're a team member, maybe you're not leading a team, maybe it's just for you. The number one thing I can say about operations the starting point is building out standard operating procedures. Whether it's for yourself, whether it's for another team member, whether it's for a single component in your business, building out SOPs is huge, fast forward. So I had a. Well, I was in corporate as part of this business and the coaching piece. I had a while I was in corporate as part of this business and the coaching piece. I had a online book club. I know this like the back of my hand and I didn't do it until it was a three-year-long book club and a year and a half in I went oh, I'm going to create an SOP. I built my SOP and there was over 30 different tasks that I had been managing in my brain down to on.
Speaker 2:The fifth is when we launched the book. On the 20th is when we vote for the book. Every Friday, I send a prompt. This is before we could do scheduled posts right. Every Friday, I send a prompt. I here's the followup for the zoom call where we do this. Here's I need to create the bookmark. I need to create the this. I need to create the bookmark, I need to create the questions. I need to do all these things and there was dates and times connected every month and I was starting to drop the ball because it'd be the 22nd and I was like, oh shoot, I didn't post that we need to start voting on the next month's book, and so there was less time for voting and it created a friction in the customer experience.
Speaker 2:So I was like I got to build an sop. The amount of space that freed up in my brain was huge and I didn't realize it. And so, whether you are working on your own in your business or you're working for a company and maybe you're not having a team and you're not having to build out all these great big operational pieces, even having SOPs for how you do the daily minutiae tasks right, having an SOP that is now I just pull up my checklist and boom, boom, boom, boom, boom is so much better for your mental and creativity capacity. Also, once it's documented once it's documented, you can be like I don't need that step, or I'm taking five steps to do this, but now there's an AI program that can do it. I could just replace that. And now you can optimize inefficiencies because you have it written down and it's out of your head trying to remember, and now it's on paper and you can figure out how to make it better.
Speaker 1:Absolutely. I think this is always like a head scratcher for others when I was still in the creative space, like why I was always so hell bent on having a process and being such a stickler for it. Because I was like, don't you understand? Process makes the way to allow for more brain space, for time to be creative, and if I don't have a process, I'm constantly recreating the wheel, and so when I started in my role at Together Digital as CEO, that was one of the first things. I agree with you.
Speaker 1:I think ops are super sexy and I love creating process and timelines and Gantt charts and all these checklists and all these things, because I do believe it just makes for all the reasons you just mentioned. It helps you optimize your time, it optimized the ability to kind of get your workflow down. It lets you just yeah, it just makes so much sense. I think my only struggle is that I think and I'm curious to see what you think is like when you create these SOPs and if you aren't quite as jazzed as maybe you and I are getting people to read through them, follow them, adopt them. What are some tips that you have there? I'm just curious.
Speaker 2:Yeah. So I also love SOPs because they tell me where I need to fill in gaps for hiring, and I then use those SOPs as onboarding and training materials. Which, let's say that we create one and it's an employee that's already existing, or your team member that's already with us, already been on the team, and it's like, hey, we're going to implement this. That's my job as a leader to coach, which I love SOPs for this reason, because it gives me a leg to stand on. Yeah, hey, looks like we missed this, this and this in this process or in this final result. Did you use the SOP?
Speaker 1:Oh no, I forgot, bring it back to that.
Speaker 2:Okay, okay, bring it back to that and so it's. It's now. Instead of me being like, well, we need to do this, this and this, and we missed this, I'm like, hey, did you take a look at the SOP? And if it keeps on happening, I'm like I know you're not using the SOP, right, but also I love the SOPs too, because they are not macro, micromanaging. I can say I want you to use the SOP for the first little while and then I want you to figure out how we can make this better.
Speaker 1:Yeah, and let's work on that. So now it's a coaching mechanism.
Speaker 2:Yes, it's a foundation mechanism. Yeah, it's a collaboration and team growth mechanism. It supports all of those pieces in this one document. And again, if somebody's like less than enthusiastic about it, a if they're not dropping anything, then okay, and that's just like a once a quarter. Once a quarter will you go and check the sop and make sure that it still aligns with your workflow and processes, so that we can have a backup in case anything happens. And if things are starting to drop, now I have a foundation say hey, remember, this is a checklist here for you to help prevent these mistakes and help us both get better. So let's use the SOP and see how that goes.
Speaker 1:I love it. That's great advice. Thank you, I do. I love it as a coaching tool and I agree with you. It's like one of those things where you don't want to over. I agree, I don't like to micromanage, and so it's like you don't want to over mandate, but I love it as saying, like this is your foundation to help you know how to get started. But if you see opportunity for improvement within the process, then yeah, this is like you're. You're again.
Speaker 1:I like to encourage entrepreneurship and I like to try to hire entrepreneurs and encourage, you know, anybody that works with us to be an entrepreneur and innovate and find ways to make the whole better. Right, it's not just like stick in your lane and do your just like this job over here. Right, like grow and expand, because you know we like even my title. As soon as I became, you know, I was CEO for a while and then I bought the business and I'm like, well, ceo can stand for chief, you know, executive officer. It also stands for chief empowerment officer, right, and so I want to live up to that. So it's like that's the beauty I think of again running and owning your own business.
Speaker 1:Folks. Just, you know, a hundred percent for those entrepreneurial curious Right. All right, let's go to velocity now, since I was so excited to get to that. The fast paced world of digital marketing V for velocity is obviously a pretty critical thing. It feels like we have to always be moving a mile a minute. How could our listeners increase their business velocity without sacrificing quality or burnout?
Speaker 2:Yeah. So I'm going to say that all of these pieces build on each other, right, like the I move you can consider it a circle right. But also like your intuition is guiding your marketing, which is guiding your operational needs. And once you hit that point, like you start to see, okay, I'm doing all this work, 80% of it, and we know these stats, but we just don't think about it as business owners, which is, we know these stats, I'm spending 80% of my time, or 100% of my time. 80% of it is just kind of going through the motions. 20% is actually resulting in growth velocity, momentum Right.
Speaker 2:And so once you have like the marketing is working, like boom, we're crushing it there. The operations are in place and continuing to evolve because they're a living, growing being in your business, right. But then it's like, okay, what can we do to streamline this? Like, what are our efforts that are actually working? What are our efforts that are more of a longer term play? Where are we spending our time that may not be giving us the best results? And how can we streamline that and select strategies I don't recommend more than three at one time right, select strategies that help add that velocity. And when we're selecting those strategies, if we're using our intuition to help guide. Now we're able to do it without the burnout, because it's aligned and congruent. There is nothing worse than being like oh, I have to record a podcast episode, yeah, to help my business. Nobody wants that energy. We don't want that energy as potential customers and clients.
Speaker 2:You don't want that energy in your business, right? But if that's like you're like well, I'm supposed to, I should have a podcast, right, and I'm going to share a story here too. So one of the things that I love to do with my clients is called quantum power days. Called quantum power days because we tap into your innate power and quantum leap your business forward. Usually in one day we accomplish three months worth of work. We did over 30 in the last year, last 12 months year, and every time, without fail, my clients have said it would have taken me three months to do this on my own. Amazing. And the momentum and everything is there. Part of that is is that we look at the streamlining of velocity and we lean into intuition.
Speaker 2:So I had a client that we were banging out all the to do items because it's executional work, it's not, it's not, let's just talk about it, right? So we're we're banging out, like, all the things that we need to do, and on the list of stuff that she wanted to get done was to build a course. However, every time she spoke about the course, her body would go a little bit more concave, her voice tenor would go a little bit shaky and I picked up on that and so I said, hey, we're getting to the point to create the course. But I just want, like, why do you want to create a course? And this is the biggest thing with velocity. She said, well, I feel like I should, should, should, don't should on yourself Exactly.
Speaker 2:You want to add velocity to your business. Take out the items that you think you should be doing and do the ones that will actually help you grow. So, and that you want to do and you're excited about. So she goes I feel like I should and I want the recurring monthly revenue. I said, okay, yeah, no problem.
Speaker 2:Like I've helped people build out their courses in our power days before, like this is not a big deal. However, I have a question for you. Could you talk about this course in your marketing for 90 days straight and still be stoked out of your mind about this course? And she goes no, I'm like, okay, that's totally fine, let's look at this. Then, if you could do anything you wanted to do because we're entrepreneurs, also because we're human, we can. And I was like, if you could do anything you wanted to do, what would it be? And she goes, honestly, like I would love to host retreats. I love coaching and working in small, intimate settings and then working one-on-one. I said, awesome, let's look at what it looks like to build a retreat. How does that feel she goes? Oh my gosh, I'm so excited. Looks like to build a retreat. How does that feel she goes. Oh my gosh, I'm so excited I could build a retreat.
Speaker 2:So we took the time in her power day and built out the whole retreat model and in that I'm short, short cutting here. But in that we built in, if she sold it out, which was for 10 people if she sold it out, she would make twenty thousand,000 profit for the three days worth of work right, three days of the retreat. We also built in that in the retreat there'd be a time where she would talk about and be able to sell into her one-on-one program, which was $50,000 a year. Okay. So we built out everything to set this up for success, not only operationally but marketing wise and messaging and audience, and all of that so fast forward. She hosts her first retreat and she sells it out Okay, so there's $20,000 profit. She hosts her second retreat. She actually ends up overselling it. She had 12 people there and 11 of it. So there's an extra 20 plus thousand in profit, making this a viable business. I think that's an important thing to note. Right, you have to be profitable, and 11 of those 12 signed up for her next level program, individual. Wow.
Speaker 2:So when I look at velocity it's, I can't tell you what, how the course would have gone. I can't see into the future and be like, yeah, you know, but I know that the energy behind it, the shoulds, all of those pieces, we're going to take the velocity and just wipe it out, right. And now you're. Now you're spinning your wheels trying to create this course. You create the course. Now you've got to market it and it's not a they will build it there. You build it, they will come like that I don't know how that has gotten into the world that like you build a course and suddenly it's successful and monthly revenue. No, like you'll still have to market it. Um, you still have to sell it. You still have to have the energy and promotion behind it. Anyways, it's not a bill that they will come, and so I can't tell you what would have happened with her course.
Speaker 2:Right tell you what would have happened with her course. However, I can say with fairly high confidence that selling out and retreats and having 11 people sign up for your $50,000 a year program probably was not going to happen in those numbers, with those margins yeah, not with those courses. And so when we look at velocity to pull this all back, the number one thing I look at is what are you feeling like you should be doing versus what are you wanting to do, and following the energy of what you want to do to guide your business, love it.
Speaker 1:Love it, love it. We're like at time I'm going to ask you my last question, but I seriously could keep going All right, cause we got to get to the E and the I move. Otherwise it's like my OCD would just not be happy. The E and move, I move stands for execution. What advice do you have for women who are struggling to kind of do that when it comes to executing big ideas and strategies, like whether it's analysis, paralysis, imposter syndrome, whatever label they want to throw on it?
Speaker 2:Sure. So I think the very first thing that we need to understand is that all the other areas of iMove it's iMov. It's incomplete without the E right and the E is your only superpower. We've talked about how everyone here is. We're unicorns in our own right and we know how to do all of these things and we're amazing, badass, incredible women, whether you're an entrepreneur, entrepreneurial, curious or in corporate like we're incredible.
Speaker 2:We can get stuff done. Had to keep starting there for a second. We can get stuff done. That's fine. However, the getting the stuff done is the only superpower that we have. We can talk about intuition all day, but if you don't actually listen to it and execute from it gets you nowhere. We can talk about marketing. We can build out the strategies. It can look really pretty and nice, but until it actually is published and executed on means nothing. Same thing with operational processes. Same thing with simplifying for velocity. We can talk all day long about those, but the only superpower we have you can be the prettiest, the smartest, the most successful, the most talented, all of these things in the room. If you're not executing, none of that matters. So that's, first and foremost, second off when we're not able to execute, not able to execute. In most cases, we'll say oh, I just don't have the time. I'm going to share that a lot, it's another hour conversation time Go ahead, sorry, yes, dude, we could go.
Speaker 2:I think we could pick each one of these apart and have entire episodes on each one. But everyone says, oh, I don't have the time, I don't have the time, I don't have the time.
Speaker 2:I don't have the time. I don't have the time, yeah, and the truth of it is is that in many instances, there's a belief or a resistance in the form of a limiting belief or in the form of the shoulds. There's a resistance that keeps us from taking that action. So when it's like, okay, well, is it imposter syndrome or is it that I don't have enough time, or is it because of these things, where's that resistance coming from? And identify like well, I actually have a belief that, if I'm seen, I have a client right now, actually that she worked with a coach and with that coach she created a system and a program and a year later, that coach came back and tried to sue her because they created the program together.
Speaker 2:Like completely the coach was completely unethical but that's a whole different thing. And so now she's a six figure entrepreneur, but she's worried that she, if she gets bigger, if she gets seen, she's not, she's going to get in trouble, she's going to get sued or whatever it is.
Speaker 2:Yes, and so well, that's not necessarily true. Now, that's a belief that's causing resistance, so she's hesitating and executing. So, whenever we feel a hesitation, execution. We can talk productivity tools, we can talk calendar blocking, we can talk all those things that help with the time, but ultimately my job is to say OK, so where are we experiencing resistance around this? Is it because it was a should and it's not really a line of congruent? Is it because there's a limiting belief blocking us and once we clear that belief, will it be a 10 out of 10 energy and we're able to move forward? Or what is it there that's causing that resistance and can we work through that so that you're able to execute with ease? Because, also, maybe we're executing but it's procrastination and it's like slogging through and you hate this the whole time.
Speaker 2:And that's where the execution with ease comes in is because we're tapping to the intuition, we're looking at the shoulds, we're simplifying the marketing, we're simplifying and writing down the processes. We're coming in and saying where are we holding ourselves back from velocity? And when you clear all those pieces and set it up with the rest of the eye, move the execution with ease, that resistance is gone and it becomes easy.
Speaker 1:Yeah, I was going to say I can totally see that it makes so much sense. Execution I've wrote it down before you said it execution becomes easy when your actions are aligned and congruent.
Speaker 1:Listen to me, I'm such a good learner and you're such a fantastic teacher taylor. You're just a little over time, which, yeah, I, just again, I we have to have you back so we can keep talking. This is great. Um, again, we have shared a number of links in the chat, so, live, live listeners, make sure you grab those before we log off. We'll definitely include those in the show notes as well for those of you who are listening afterwards in the podcast recording. But, taylor, thank you so much for just everything you're doing. It's also super inspiring, like your energy, your passion, like you're not just saying it, you're doing it and I think that you know you just finding your superpower and then using it to empower others. It's, it's very inspiring and it's very awesome. So, thank you for what you're doing. Appreciate it.
Speaker 2:Thank you so much and it's been an honor and delight to be here and I really appreciate it. So thank you.
Speaker 1:Absolutely All right. Everyone, I hope you're all feeling super jazzed and ready to go conquer the world now and do some awesome things with the new iMove processes that you've learned. We're excited. I know I'm going to go kick off and go do some research and some more reading. Yeah, we're excited, we're back. It was a two-week break, so this is a great way to start back after our break and we hope to see you all next week. Until then, keep asking, keep giving and keep growing. We'll see you all next week. Bye.
Speaker 2:Produced by Heartcast Media.
