Build Income Online Without Going Viral

What happens when clarity, consistency, and a cell phone replace the need to go viral.

What if everything you believed about building income online was wrong. No viral moment. No massive following. No polished studio setup. Just you, your story, and the willingness to hit record.

This episode of The Power Lounge is for every woman who has been getting ready to get ready. Dianna Nicole built a million dollar business starting with $39, and she did it by mastering the three things most entrepreneurs skip: clarity, consistency, and trust. If you have been waiting for permission to start, this is it.

Dianna Nicole is a million dollar entrepreneur, AI and social media consultant, and founder of Happy Lady Happy Life, a platform helping purpose driven people build income online using AI and social media on their own terms. Over the past decade she has inspired more than 200,000 people worldwide through storytelling, digital strategy, and a coaching approach rooted in authenticity and joy.

Key Takeaways

You only get big from starting small. The algorithm rewards consistency over time, and the growth compounds faster the longer you stay in it.

Clarity starts with knowing who you are, not what you sell. Authenticity cannot be faked, and audiences feel the difference immediately.

Virality does not equal income. Dianna Nicole coaches women with a million followers who are making nothing, and beginners on TikTok Shop making thousands a month with a few hundred.

AI works best alongside you, not in place of you. Tools like Claude and Peak Creative can compress hours of work into ten minutes while keeping your voice and values intact.

The TikTok Shop affiliate program has changed the beginner path to income. Products, short videos, and a tagged link are all you need to start generating real revenue within 30 days.

Dianna Nicole said, "You don't want to touch a million people. You want to touch your people."

Host Amy Vaughan said, "Clarity beats clout, consistency compounds, and your stories, including the messy ones, are the ones that make us magnetic."

Timestamps

00:00 Welcome and guest introduction.

01:23 The $39 origin story and millionaire mindset.

02:44 Why chasing virality blocks sustainable income.

04:26 How to find clarity when you feel scattered online.

06:44 Consistency and trust as the real drivers of growth.

08:46 The 10 minute life hack for showing up consistently.

14:17 How Dianna Nicole uses AI without losing authenticity.

16:43 The AI tools she uses: Claude, Big View, and Peak Creative.

21:46 Why you only get big from starting small.

25:36 Affiliate marketing and the TikTok Shop opportunity.

28:48 How to create content that earns trust and income.

32:29 Blending storytelling and music into business.

35:31 Dianna Nicole's course and coaching program.

38:23 The one post to make this week to build momentum.

41:52 The meaning behind Happy Lady Happy Life.

47:52 Power round rapid fire questions.

Connect with Dianna Nicole

TikTok: https://www.tiktok.com/@theonlydiannanicole

Instagram: https://www.instagram.com/theonlydiannanicole

Website: https://happyladyhappylife.com

Transcript

Welcome And The $39 Origin

SPEAKER_00 0:09

Hello everyone and welcome to our weekly Power Lounge. This is your place to hear authentic conversations from those who have power to share. My name is Amy Vaughn, and I am the owner and chief empowerment officer of Together Digital, a diverse and collaborative community of women who work in digital and choose to share their knowledge, power, and connections. You can join the movement at TogetherIndigital.com. And today's guest is proof that you don't need a massive following to build a massive impact. Diane Nicole is a million-dollar entrepreneur, AI dabbling, and social media consultant, and the founder of Happy Lady Happy Life. And her story starts with just $39 and a whole lot of clarity. In six months, she scaled past a million dollars. And over a decade of work, she has inspired more than 200,000 people worldwide through storytelling, music, and digital strategy. Today she is here to talk about something that our community absolutely needs to hear. So I'm glad that you're all here with us. Live listeners, say hi in the chat. Drop your questions here as well. And that is the things that you need to hear are that your voice, your story, and your lived experience are already enough to build and drive real income online. No viral moment required. Diana, welcome to the Power Lounge. We are thrilled to have you here, as is our listening audience.

SPEAKER_02 1:31

Oh, thank you so much for having me. It's such an honor.

SPEAKER_00 1:34

Yeah, excited to dive into this. Um, when I read your submission and entry to be on the show and this $39 into a million in six months, I'm like, okay, we're just gonna start

The Mindset Before The Money

SPEAKER_00 1:46

right there. I'm not even gonna tease it out. We're just going for that. Because, oh my gosh, oh my gosh. So before we even get into the how though, take us back to the mindset. Like, what did you believe about yourself and your value that even made something like that possible?

SPEAKER_02 2:06

Um, thank you for asking that. Such a good question. I think that when I started, so before I made the first 39, my my mindset was I'm gonna be a millionaire. And I had been saying that for years, and I it was just what I knew. I felt like it's a secret that I know that the world just doesn't see yet. Um and I think that that mindset just came from my parents. They let us play and explore and believe that we could do and be anything. Um and so I just attribute it to that. And I before I started, I I didn't know it would be this thing. I just knew that one day I was gonna hit that goal, and I didn't know how I was gonna do it, but I knew that I was.

SPEAKER_00 2:53

I love it. Mindset is so much, right? It's like not just about the how, it's about how you're thinking about it as you go. You talked a little bit too about how going viral is the goal of so many, um, so many women and and men do, obviously, um, as they kind of try to chase that down online.

Why Virality Rarely Pays

SPEAKER_00 3:13

Why do you think that's actually getting in the way of building sustainable income?

SPEAKER_02 3:17

That's a great question. I think because people equate virality with the money and they assume that, oh, this person has gone viral, or oh, this person has a million followers. So they must be making money. And it's crazy because I coach women all day this lie to my inbox and they're like, I've got a million followers, and I'm making nothing. And so I think that the lie that we're sold, or the lie that we believe, is that virality, you know. I have another lady that I was just talking to, and she's like, Yeah, I went viral. And so she just tries to like keep talking about that same one viral video because they it's virality does not mean guaranteed income or any at all for that matter.

SPEAKER_00 4:02

Yeah, right, because it could be like a one and done. You could be that one-hit wonder, and if you're not looking at it from like a scaling and operational point, like where is it going to go from here? And I think that's where your talk about like clarity and consistency and trust being the real drivers of online success make a lot of sense. But I'm curious, how do you define clarity in this context? Like, how does someone who feels like maybe scattered or uncertain, you know, they haven't had their viral moment, maybe even like where do they start to find that sense of clarity?

Clarity Through Real Self-Knowing

SPEAKER_02 4:35

Oh, that's a really good question. I think the first place to find clarity is in who they are. Like, who am I? Uh, because a big thing about being online and in the space where it is now is being able to be authentic. And if you don't know who you are, and I don't mean like have every part of your job figured out or every part of what you want to offer to the world figured out, I mean just you. Like your insecurities. Can I show up on camera and not be insecure about my teeth or my voice or my story or my experience or um my struggle? Um, so I think it starts there because if you don't know who you are and you're not secure and accepting that, even if you don't love every part of it, right? If you can't accept it, you can't show up authentic, and no one will want to pay you or follow you because they're like, I just feel like it's it's inauthentic.

SPEAKER_00 5:35

And it's just a knowing, right? It's not even something that people could put a pin on and say, like that person feels inauthentic or they are more authentic. I think it is just a way, like what you're describing, gave me so many ideas. It is a way of being. And I think oftentimes we tend to get in our own way. And it's like, get out of your own way. You want to learn how to be more authentic? Get out of your own way, get out of your own head. Like you said, don't be overconsumed by every little detail of what you do and how you look and how because if you're just living in that space of being true to yourself, people feel that. So it's a feeling, right? It's not, it's funny when people try to fake authenticity. I'm like, you do you understand the word, right? This is not the war on guys, right?

SPEAKER_01 6:23

Authenticity. Yeah.

SPEAKER_00 6:26

You can't force it and you can't fake it. And so I think sometimes we think that it requires more effort than what it really does. And I think for me, it was just like, get out your own damn way. And like, as you were talking, I was like, that's exactly the feeling is just me stepping out of my way, showing up, being present, being myself, and not really overthinking it. And it's actually a lot easier than I think what people give it credit for.

unknown 6:49

It's true.

SPEAKER_00 6:51

I love it. Awesome. And then uh consistency and trust. Can you speak to those two as well? Because we talked about the clarity just now and like values and knowing who you are. Where does the consistency and trust come in?

Consistency Systems That Actually Stick

SPEAKER_02 7:05

Oh, that's a good one too. I think that the especially where I am, the space that I am in TikTok, um, it's an app that's literally built on consistency. And so the way that we are in the entrepreneur space or in the digital space, sometimes we'll like we'll try something for a week, two weeks, a month. And it'll be like, oh, it's not working. And it's like you really have to show up every I tell my ladies when they come in, I'm like, listen, if you're not gonna dedicate six months to this, don't start because you're literally gonna have to show up consistently, and even if it's not every day, because you know we're wives and we're moms and we we got you know all the things going on, right? Um, so maybe if you can't give every day, but you can't give this 30 days and say it didn't work, or 60 days and say it didn't work. Like you have to consistently give effort and show up. And I I believe that for anything, I believe if you want to do digital, if you want to try a diet, like don't give it 30 days, give it three to six months before you say this didn't work. It's like if you really do it for real, for real.

SPEAKER_00 8:17

Like yeah, that's a great point. Okay, so on that note of consistency, you're right. It is difficult when you are, you know, maybe you have you're a caretaker, you have kids, you're a volunteer within your community, you have family and friends and job. What what sorts of ways do you find that you're able to create consistency then? Because I think you're right. I think if I was to say I was falling down anywhere, I'll have a great idea for content or a great idea for something. And I can, if I have that time and that space and in that moment, I can nail it. But it's like that consistency and follow-up is hard. So what advice do you have there?

SPEAKER_02 8:54

Oh, so I have this life hack that I do, and it's around my life and my my work. I find a system. It's so the most important things, right? It does is this doesn't work for everything, but the most important thing. So, like let's say if the the thing that I'm chasing is social media, or I'll give a real example. The thing that I'm chasing right now is I'm trying to get stronger in my 40s. My body needs to, I need to lift weights. And I hate lifting weights. I hate it, but it needs to happen. Um if I tell myself I'm gonna get dressed and go to the gym and get a trainer and do this five days a week, I'm never gonna do it.

SPEAKER_00 9:32

Right.

SPEAKER_02 9:33

But if I condense whatever that really important thing is into a system that I can execute in 10 minutes, that's my life hack. Because what happens is I'm like, I wanna do social media or I wanna get stronger, or I wanna keep my room clean or make up my bed. I have to condense it into something that takes 10 minutes because from then on, whenever I think of it and I try to talk myself out of it, this is something, and I don't know if other people do this, but this is something that I do to myself. I'm like, you got 10 minutes, girl. Like you got 10 minutes. Like I I wake up in the morning and I need to do my workout and I'm like, oh, I'm I'm running late. You got 10 minutes.

SPEAKER_00 10:13

10 minutes, yeah.

SPEAKER_02 10:14

You you literally have 10 minutes. So it's like I cannot get in the shower unless I have done my 10-minute kettlebell workout, and same for social media. If you are going to have to sit down for an hour, take out the light, and this is why I love TikTok, because if you have to do all the setup and the prereqs and scripting, you're it's never gonna happen. But if 10 minutes you can take your phone to the car and put it on your steering wheel and be authentically you and just tell that story that happened today. Oh my gosh, you guys, I got pulled over by the police. If it's gonna take you 10 minutes, you can tell yourself, like, yeah, you got 10 minutes.

SPEAKER_00 10:57

I think we're 10 minutes. I love that. That's a great hack. It definitely takes like those bigger, daunting, more daunting tasks and puts it into a more doable, realistic framework. And then I think I would venture to say that like through that consistency, like you've got your clarity, then comes the consistency, but then from consistency comes trust, right? Is that kind of your intention when you say trust, or did you kind of see it in a different light?

SPEAKER_02 11:19

I think it's both. I think it causes you to trust yourself more because you kept your word with you. Yeah. So it causes you to trust you. Oh, I can do it. And that's kind of what gives you that momentum. But it also causes other people to trust you because they they see you showing up. That they see you being you.

SPEAKER_00 11:36

Yeah.

SPEAKER_02 11:37

So it works both ways.

SPEAKER_00 11:38

Yeah. Right. Yeah. I heard a talk many, many years ago that has stuck with me that talked a lot about like your personal brand and all that kind of stuff, which I mean I'm I'm into that to a degree, but I'm also like, it's just knowing who the hell you are and what are your values and how you speak and how you want to show up and all that kind of stuff. Otherwise, it feels too construed or constructed or fake. Um, but in that, she talked a lot about how consistency literally breeds trust and like builds character because you show up consistently each time. So it's like, and whatever you, whenever people see you, whether you're at home, you're at work, you they catch you on the street, you always are consistently that person because that's what brings the trust. Because if you're one way at home and one way at work or one way on the street when I meet you versus how I saw you when you were somewhere else, it's gonna throw you off.

SPEAKER_01 12:28

Yeah.

SPEAKER_00 12:28

Um, and then the showing up part, I just I can't emphasize enough. And I know right now it's really hard for us to show up. I think we're all pretty fatigued from COVID and the world and life right now and things that are just happening that feel beyond our control, but like just a little bit of showing up, it just really goes such a long way for everyone. And I think that if we could all be a little more intentional about showing up, that sense of trust and building of relationships and opportunities, whether it's with an audience, with clients, customers, whatever, it would go so much further. It's not, and it's not a lot. Like you said, it's almost, I see it as like your 10-minute workout in the morning. If I spend 10 minutes a day actually just following up on texts and emails thoughtfully and intentionally. Um, I'd started doing that with like my emails, answering emails. Like I have a block, two hour blocks, one in the morning, one in the afternoon. And I try to avoid email in between because if like my team knows, like if you need me, text or slack, but it keeps the distractions down. And I realized I answer my emails so much more thoughtfully and intentionally. And if I have something to do from it, then I'm like, okay, well, I have this whole hour. I just got a to-do. Is it something I can get done within the hour, or do I need to schedule time for myself to do it later? And so that's been really a good way for me to sort of not feel kind of overwhelmed. But then people are like, oh my gosh, you always come through, you always answer, you always take care of this. And it's like, I have a system. Because it is not easy. I need to borrow that. It's not easy. It's a lot, it's a lot, but you know, again, that consistency builds character, builds rapport, builds trust, and absolutely creates a lot of opportunity that otherwise we wouldn't get. It's not like people just get things dropped into their lap in the way of opportunity always. Like there's always more behind it. And I think consistency, authenticity, and clarity, those are all such good points. So I was really glad to kind of see those within like a lot of what you're coaching and practicing on.

SPEAKER_02 14:22

Yeah, thank you.

SPEAKER_00 14:24

Yeah.

Using AI Without Losing Your Voice

SPEAKER_00 14:25

And I know that you have you were doing a little AI consulting and you stepped away from that. Um, but I still want to talk about it because it's obviously so pervasive and prevalent in everything we're doing right now. I'm kind of curious, you know, because a lot of our listeners do work in the content creation space, they leverage AI. Um, how do you how have you been leveraging it? And um like, how do you keep, you know, we're talking about authenticity and consistency. I think it helps with consistency. I'm kind of curious to hear how you leverage it and then still make sure that it feels authentic.

SPEAKER_02 14:58

Um, what I definitely use it to leverage um how I leverage it is taking those things that would take three and four hours to move them down to that 10 minutes. Um but so what I say is I use AI alongside me, not in place of me. Um, so here's a real example. Like one of the things that I do, um, I make videos for different products. Um, I'm never gonna promote a product that I wouldn't personally use. So AI can't say, all right, well, I'm gonna go find you 50 products and you're gonna do these. No, you're gonna find me 50 products, and then I get to decide which ones I'm gonna I'm gonna use because it's still me. Or um, you know, I'll train AI in my voice and it'll put together my scripts for me. And I can read those scripts word for word, but I'll probably tweak them a bit and say, okay, well, I would never say that, or I like this, but it condenses my time so I can use it to find things and I can use it to script things, and I can use it for teleprompting, and then I can use it. Oh my new favorite toy is that you can put the video in there, yes, and it will edit the video in two minutes. What used to take me, you know, I'm with TikTok. Right. I didn't mean to push that. My fingers are too big, you know, I can't see, I'm getting old, and I just edit it, and it just edits it. Um 10 minutes, 10 minutes of work where AI can come alongside me and enhance what I do, but not be me.

unknown 16:30

Yeah.

SPEAKER_00 16:31

Because the content's still you, what you're creating is still you, but yeah, to kind of take the machine work away from the humans and let us be humans.

SPEAKER_01 16:38

Yeah.

SPEAKER_00 16:39

So I'm kind of curious too, then, like which editing software, which editing AI tool are you using? Because I've I'm, I mean, nobody's asking questions yet in the chat, but I can kind of just hear our members that are listening to this later. They're gonna be like, okay, well, which tool is she using?

SPEAKER_02 16:51

Um, let me see. Okay, so for oh, so there's a controversy in my house because you know, my husband, he's extra, extra AI. I have been using chat.

SPEAKER_01 17:00

Okay. Wow.

SPEAKER_02 17:03

I stopped using chat because Claude is better. Yes, ma'am. And you know, it fell on me like a ton of bricks. I heard a lady say, um, chat is your best friend who will talk through all your ideas with you. Yeah. But when you're ready to get those ideas done, someone that can go do the work for you, yeah. You want to pick up Claude. I'm definitely just chat's literally just giving me more projects.

SPEAKER_00 17:31

Right.

SPEAKER_02 17:31

So I still I still talk through some things sometimes with Chad, like Claude.

SPEAKER_01 17:38

I know, right?

SPEAKER_02 17:39

Claude is where it's at. Um I use him, use him a lot for scripting and for getting things done for research, product finding, and stuff like that. Um, and then um I move over to Big View. I look at Big View Um for like teleprompting and pulling scripts and reading them. Um and then I go from there to this newly developed one. What's the name of that? I have to look it up. But there's a new, there was this guy, and he was an editor for 20 years. Okay. And he put all of his editing expertise into this. And you can literally upload the video and hit edit edit, and it will cut out every even if you need it to be a storytelling thing, it will it's fantastic. I was gonna say I definitely want to know like uh captions. Yeah, but I like this guy's um Peak One Peak Creative. Okay, okay, it's one peak creative. All right, I love it. And it does format finder does other things like the scripting, but it's not as good as Claude. Um, but their video editing to upload your video and have it edited in one minute, literally.

SPEAKER_00 18:52

That's wild. Well, and to say that the tool was built by somebody who does editing too, I think that's the thing about AI that I'm learning that's really interesting is you really need subject matter experts. And I hope because of AI, we don't lose our subject matter experts. Like, you need to have your hands in the sand and know how to truly edit it. And I mean, I was never I never did editing myself, but I was a creative director for several years. And I got to sit on the couch and kind of just be like, try this, try that, and just the speed in which they work, and then just knowing like the nuance of like timing and framing and syncing sound and all these things, it's so much. But if you are somebody who understands the craft that well, and then you're building the tool that's AI to help, like to me, that's gonna be by far and away the best because they have an acute understanding of the details of the work that most people who just do AI programming would never understand. Um, so I'm definitely checking that one out. That's awesome. Um, and amazing. I love, I could nerd out about AI all day. We all do. In fact, I was hanging out by happenstance, caught a couple of uh my girlfriends and together digital members at this brewery I was at meeting up with somebody else, and I stayed behind and talked with them. And you the conversation that we just had about Claude was basically that we're all just like, you know, Gemini, whatever, chat. Yeah, but Claude, that's our guy.

SPEAKER_02 20:16

And it's usually my husband, that's like a bad word. Uh well, it's a new one because what you're saying is true, where like being the expert, yeah. The club, my Claude, he has all these expert people, script writers skilled inside of him. Where I wouldn't be able to just say, Hey, write a script for me. Like you, he's like, Well, according to such and such a study of you know, sales psychology and such, like, he's all he's pulling from their expertise that you have. So, what you're saying is important, AI cannot replace those expert minds. Yeah, it cannot.

SPEAKER_00 20:57

No, no, we need them, we need them. So, yeah, anytime somebody says a tool was developed by somebody who actually did the trade, I'm like, yeah, that that's probably a good one. Um, I love that. And I just love that, like, I don't know. It's just you just gotta be, you just gotta be there when it comes to talking about AI and the ladies. It sounds like we're gossiping about some men. People were like, one guy's sitting there listening to us. He's like, What the hell are they talking about? We don't prompt in men. It's like, oh yeah, we finally got a guy who could tell him what to do and he doesn't complain. Maybe, maybe, right? Clap's getting all the love lately. It's funny.

Starting Small To Find Your People

SPEAKER_00 21:35

All right. So, my next question that I had for you is that many of our members have expertise, experience, and definitely something real to offer, but they often hesitate on how to show up online or to even show up online because they don't feel like they are big enough. What would you have to say to that, those women?

SPEAKER_02 21:54

You only get big from starting small.

SPEAKER_00 21:57

I love that. Yeah.

SPEAKER_02 21:58

You only get big from starting small. Arnie Small. And what I love about the authentic piece is in the beginning, it's it seems like it's slow because it's like, oh, only two people like me or four people follow me. But it's like the out number one, the algorithm is learning who you are. And number two, you're attracting your ideal people. And once the algorithm figures that out, and and those people figure it out, it it goes from like zero to a thousand very slow. But then a thousand to ten thousand is faster, and ten thousand to a hundred is literally a snowball. But you're finding because you don't everybody wants to be like this huge big person and touch a million people. But you don't really want to touch a million people. You want to touch the people, you want to touch a hundred thousand of that your people.

SPEAKER_00 22:52

That your people. Yep.

SPEAKER_02 22:56

I mean, well I I don't want to bring up any conspiracies that are happening right now, but like you can say something crazy and get canceled.

SPEAKER_01 23:05

Yep.

SPEAKER_02 23:06

Right? But if you have your people, I have people who I have sat down in rooms with at private house concerts where it was just 30. Yeah. And they have been with me for the last 10 or 15 years.

SPEAKER_00 23:18

Yeah.

SPEAKER_02 23:20

So those are my two things. Number one, you have to start small to get big. And number two, those those segments, they get faster and faster. But then in that beginning, that's why I say when you were asking me about um uh crap, I can't remember what the question was, but I was talking about how you you show up authentically.

SPEAKER_00 23:43

Yeah.

SPEAKER_02 23:44

Because that that time where you're showing up, it attracts who you're supposed to attract.

SPEAKER_00 23:49

That, yeah, yeah. Yeah, don't be for everybody, right? You can't be for everybody. You really want to make sure that you're talking to the right people at the right time in the right place. I agree. I don't know if you know her or not. Um, Kenya Kelly, have you ever run across her before? She does a lot of TikTok work as well. I should connect you guys. I think you'd have a lot of good conversation. And she was talking about a case study where a law firm reached out to her and they're like, make us TikTok famous. And she's like, but why? Why? They're like, we want to go viral. She says, okay, but why? Like, what do you expect to get out of this? They were like, we want 40 new qualified leads a month. And then she's like, a viral video isn't going to do that for you. She's like, if you want something that converts, you can do it on TikTok. She's like, but the content has to be right and relevant to the right audience. And so she was like, I can charge you to try to create a viral video, but I cannot get, I will not guarantee that you'll get 40 leads a month. And they're like, okay, well, then what would you propose? And then she basically gave them a different strategy that was more targeted, more niche directly to the particular audience they need. Um, and it didn't go viral. In fact, I think it got like 100,000 views, which was still huge for them. It's a law firm. They're like, woohoo, 100,000 views. And they got more than 40 new leads a month. And she's like, you didn't need viral. Um, and I think sometimes that's a big kind of issue with clients. I mean, uh, even like 10 plus years ago when I was working on like I worked on a lot of CPG brands like Downey, and we were doing a lot always on social media, which was fun. But I'm like, does fabric softener really need to comment on the weather and like what's happening in the world? I mean, we had fun with it, don't get me wrong, but it was very like interesting in the sense of like this is where we need to talk about fabric softener. I don't know if it's going to change anybody's mind when they come to the shelf to buy that stuff in the laundry aisle. But nonetheless, I think it's something definitely worth paying attention to. Um, but I love that. Start small. You have to start small to get big. That's so important. I love that.

TikTok Shop Affiliate Income Explained

SPEAKER_00 25:46

All right, let's talk a little bit about affiliate marketing specifically. Um, that's a term people throw around, but few really kind of understand what it is. What does a realistic beginner-friendly path to affiliate income actually look like? Because I think this is a big part of being able to grow your business and scale what you've done.

SPEAKER_02 26:04

Yeah, yeah, yeah. So I will say um tick the tick specifically, the TikTok shop affiliate program has revolutionalized the affiliate game. They did something that no other platform has ever done. And so I I sincerely believe that hands down, it is the easiest way for a beginner to get in and get started and make money like within 30 days. It's insane. Uh, but to just explain what it is, so the TikTok shop affiliate program, companies, any company that you could possibly think of, like it's almost think Amazon at this point. So think of any company on Amazon sending a product to your front door and you making a 30 to 60 second video about it, and then just tagging that product on a little link at the bottom of that video, and the people watching it. And whoever watches it and clicks it and buys something, you make money, the store makes money, and TikTok makes money. And this is to the tune. I was just watching an interview with the lady who has done the most. She has done is it 40 million? Wow. 40 million in sales. But the the the craziest part of it is like affiliate marketing used to be maybe sending out emails and building lists, and no, she has done 40 million in sales and from her cell phone in her living room. Going oh my god, you guys, I just love this. From her phone, he's like 40 million from your phone, 30 to 60 seconds.

SPEAKER_00 27:46

Amazing. My daughter's gonna be all over this, my 12-year-old.

SPEAKER_02 27:51

Then you should like the it's I feel like everyone who knows because it's it's products that you like where you're young, your younger girl, she might do, I don't know, soccer outfits or something. And you get on there, it's like, listen, I am over 40, and these are the things that I am taking now for my health. It's insane, it's insane.

SPEAKER_00 28:10

That's wild. That's wild. Uh that's another fun little rabbit hole for a lot of us.

SPEAKER_01 28:16

You know what you all are doing with your long weekend?

SPEAKER_00 28:18

40 million dollars from my couch. Let's go. Say less.

SPEAKER_02 28:22

That's crazy. It's fun. It's fun. Right.

SPEAKER_00 28:27

Oh, I love that. I love it.

Trust-Based Content That Converts

SPEAKER_00 28:29

Okay. So um I'm kind of curious too, like when it comes to creating content, whether it's affiliate or your own, um, a lot of women fear, I feel like a lot of women specifically fear about being too salesy or too self-promotional online. How do you work to build content that earns trust? We talked about how important that was earlier and earns the income without feeling like, you know, pyramid scheme or a bitch.

SPEAKER_02 28:57

Absolutely. Um, so I'll say something and then I'll give a real strategy that your listeners can walk away with and do today. Um, but the real way is what I was saying earlier, don't promote something that you like. I I just ordered this deodorant and it got there. I'm like, I would never use this. And so it's gonna come off so inauthentic, me talking about it. Like, just don't talk about something that you're not. You know how when you you wear the your cute outfit and you walk in with your girls and they go, oh, that's so cute! And like, girl, isn't it? I just got it from SpongeBob and I was on sale. Like you, you're not selling, you're just excited and you're telling your girl, and that's what it has to be. And if you pick up products that you don't feel that way about, yeah, we're all gonna know.

SPEAKER_01 29:43

We're gonna know.

SPEAKER_02 29:44

They're gonna know.

SPEAKER_01 29:46

They're on to you.

SPEAKER_02 29:48

Right. Um, and then a very practical thing, and this is for affiliate marking or not, this is just for content. Viral hack and add your own spin. So whatever topic you speak about, if it's relationships, health, affiliate marketing, whatever it is, find a viral video for that and take the first 10 seconds of that video. We call it the hook. So let's say you teach health and you're and that you find like these are top health tips for May 2026. Say those exact same 10 seconds, the exact same, you're viral hacking the hook. These are the best health tip health tips for May of 2026, and do your own 10. Not their 10, yeah, yours. Because then you're able to have a good, clear starting point and viral hack the system, which makes you grow like crazy, but then share authentically from your heart what your tips really are, and then they go, Oh, wow, she's actually smart. Or you can do it for any subject. So if you talk about vulnerability, it's like find somebody's story who's like, this was one of the worst moments of my life. You take that. This was one of the worst moments of my life and proceed to tell us. So what was what was the worst moment? And you can grow a million followers that way.

SPEAKER_00 31:08

Yeah, that's really smart. That's a great strategy.

Viral Hook Then Your Spin

SPEAKER_00 31:11

I love it. Well, and that leads nicely into one of our questions from our live listeners. So thanks, Lydia, for sending the question in. She says, Any ideas for consultants to use TikTok shop affiliate programs? Since we're not necessarily sharing products in our biz feeds, also, where do you where do you get your earrings? I love them.

SPEAKER_01 31:29

Thank you. Oh my goodness, where did I get these from? I don't know. Probably like Target or something. So cute.

SPEAKER_02 31:36

Um let me see. Uh, so if if I usually tell people if they're growing a personal brand to do a separate page for shop.

SPEAKER_00 31:46

Okay.

SPEAKER_02 31:47

So view it like this. Like most of the people who find me, they find me on my personal brand page. I have a personal brand page where I talk about how to make money online, what I'm doing with my money online, how my kids are all growing up. And then I own in my mind a Walmart.

unknown 32:04

Okay.

SPEAKER_02 32:04

So tell them think about yourself as a person who owns a few stores. So I own a Walmart and that specializes in blah blah blah. And I own a this and that specialize in blah blah blah. So she doesn't need to do her shop videos on her biz page.

SPEAKER_00 32:20

Yeah.

SPEAKER_02 32:21

Talk all business, keep it. And then she can have a store where she just talks about what she wears.

unknown 32:25

Yeah.

SPEAKER_02 32:26

I love it.

SPEAKER_00 32:28

So that's really smart. Good question and great advice. I love that. Uh, keep the questions coming if you guys have them. I love it. We've got time. All right. Uh, let's see. Uh, you tend to blend storytelling and music into your work in a really unique way. Um, for folks who aren't following you yet, we gotta make sure that we let them know where they can follow you. Um, but how does the creative approach connect to the business results um that you help people achieve?

SPEAKER_02 32:55

Oh, I don't have a real answer for that one. Um because it's really hard. So it's just me being, you know how we say, like, fine who you are authentic you are. Yeah, it's literally just me. Um, my mother says when I was three and five, I just get her stuff and dress up, and I'm saying, like, I'm saying I can be in the middle of a coaching session talking about money and see that the lady is sad. I'm like, listen, you're amazing. And I'm like, Are you saying to me? You have dignity. It's just I don't know. It's my husband says, like, you're the only person that I ever met who's like walking musical, like you're washing the dishes, right? It's just and the storytelling, I don't know. My grandmother was a great storyteller. I think that I just I'm not trying to, I'm just trying to tell you what happened. Like, girl, I was making $39 and it sucked. And but then it changed, right? It's just, I don't know. I don't have a real answer, it's just who I am.

SPEAKER_00 34:08

But that's such a good answer. That is a real answer, honestly. I think it's a real answer because there's just a lot to doing business that we as women specifically, I'm going to say, tend to discredit. And that's our authenticity and our intuition, you know, and just being ourselves. And I don't think people will realize the power of just allowing yourself that because it again, like we talked about earlier, it brings the kind of people that you want to work with and who want to work with you. Um, it makes you stand out, it gives you character, it makes you memorable, all those things. Like there's no reason not to. And I know that's scary for some people, but also those of us who are okay with just singing about whatever life's happening, it that's like it is a blessing. It is an awesome thing to know that like we can't hold back from that. My son is that way. I will hear him singing in the bathroom, um, singing about taking a shower, singing about creeping, whatever it is. He's nine. And I'm like, what are you even? And I love it. And if he's not making up a song and singing, he's singing a different song than he heard on the radio one time. I'm like, okay. So yeah, I get it. I've got a little jukebox at home too. I love it.

SPEAKER_02 35:15

And also it makes him smile and is both when I when I'm smiling, I'm singing, and when I'm sad, I'm saying like everything's a song.

SPEAKER_00 35:25

Oh, I love that. I love that. Own it. That's a part of you and who you are, like you said. All right. Denise wants to know if there's a specific course resource or resource that you recommend to learn the nuances of content that work to build your business.

SPEAKER_02 35:39

Well, mine, of course.

SPEAKER_00 35:41

Um nice little setup.

SPEAKER_02 35:48

Um, no, because before I started all of this, I was a school teacher. And um, and I was a relationship coach. So it is inside of me. I'm certified to teach and I'm certified to coach. And I just when I I quit being a teacher because I was sick and I got on TikTok because I needed something that was going to make money from home that I could really focus on my health. And after I did it for a bit, I'm like, other other women like we've gotta know about this. This is insane money, this is insane freedom. Um, mine, I teach, I've made up my own course, um, and I have a coaching program. I always tell women a course is only as good as the coaching that comes with it because you're gonna get stuck and you're gonna have a question. Yeah, um, but yeah, I can give you my my handles. Um I'm everywhere at the T H E. Only O L O N L Y Diana is 2N. So it's D-I-A-N-N-A Nicole N-I-C-O-L-E. And if you look up any platform, the only Diana Nicole, you'll find me. It'll be some link.

SPEAKER_00 36:55

Love that consistency.

SPEAKER_02 36:59

Practice what she preaches. But yeah, come on in. I I love to serve and I tell people all the time. Um, I don't know how long I have to live. I have diagnosis and all the crazy things that no one wants to hear. But when I die, no one is gonna care about how much money I made on TikTok. They're only gonna care about how I changed their life. And so I tell my ladies, listen, you are not my competition, you're my legacy. Yes, you're my legacy. So come on in and let me pour everything that I can in so that at my funeral, everybody's singing. Right? Let me know.

SPEAKER_00 37:49

Um, I love that so much, and I agree. Denise is like, you're a treasure. I was like, absolutely, you are, you are. I love it. I know, right? Yeah, you almost got me there too. I was like, oh, here we go. Allergy season, right? Oh, I love it. I love it. Yeah, I like my face is hurting from smiling. I'm so good. All

The First Post That Builds Momentum

SPEAKER_00 38:16

right. So for those ladies who are listening and have been getting ready to get ready, watching and learning, not quite posting. What's the smallest, most concrete action that she can take this week to start building some momentum?

SPEAKER_02 38:31

Make your first post that tells your most vulnerable story.

SPEAKER_00 38:36

Ooh, yeah.

SPEAKER_02 38:38

The one that you would be embarrassed for anyone to hear and scared if your parents saw it, because you could with that band-aid off, it's done. Um and it's gonna find all the people. It's gonna find all your people. Um, mine started with my divorce story. I had gotten divorced after 17 years that I never imagined or wanted it, and I was so afraid to say that. Like, I divorced, and I was even more afraid to say that I was the one who had the emotional outburst and say, I want a divorce, because I didn't even need it. I didn't mean it, I said it was my family. So just take the step of pushing record and telling the story because that you're so afraid about what people are gonna think. Yeah. And you you they people and you can tell it over and over. And the more time you tell it, the easier it's gonna get, and the more fulfilling your work is gonna be.

SPEAKER_00 39:49

Yeah. People will always surprise you, I think, in that way. Absolutely. I think that's exactly why this community is here. Um, our founder started by getting up on stage and talking about how, like 10 years ago, how um a boss and mentor of hers and friend, she considered friend, sat her down at lunch and said, I can't be alone in a room with you anymore because I don't know what will happen. And it just shattered her. And it took another decade plus for her to be able to get up on a stage and share that story with other women. And it literally spurred and inspired an entire community of women now that has been going for 10 years, you know, and like you said, it's not competition, it's legacy. I love that line, by the way. Um, like, you're not my competition, you're my legacy. That's exactly how I feel about this group in this community. There's just no need for the competition. Like, we are all struggling, we are all going through something. There are people waiting to hear from you and to know that they're not alone. And you can't do that unless you take that chance, like you said, and hit that record button. So I can't wait to hear the stories that come from this for those of you that are listening, because we're gonna be watching you.

SPEAKER_02 40:57

Yeah, yeah.

SPEAKER_00 41:00

I know, right? All right. Um, I'm coming up on my last question, and then we'll go into the power round, um, which is kind of fun, rapid fire, um, quick questions before we we head out for the day, but um, also still open for audience questions. We love the engagement. Thank you all so much for listening live today um and for asking your questions. We love having folks here with us listening live. It just I don't know, makes it feel more casual and conversational. I don't know, maybe I'm crazy, but that's just how I feel about it. Right? Well, and we're here for them. Like I want to know what they want to know. You know, and so it's always good to hear their questions as well, in case I'm not touching on something they really want to know while we're here together. And of course, for all of you who listen after the fact, we love and appreciate you too as well.

Happy Lady Happy Life And Legacy

SPEAKER_00 41:44

All right, so the lesson that I have for you before we jump into the power round or any last-minute audience questions is you have built something called happy lady, happy life. What does the name mean to you? And how does personal fulfillment fit into your definition of entrepreneurial success?

SPEAKER_02 42:00

You're gonna have to ask me that second part again. Okay, look, Perry Menopause Bray.

SPEAKER_00 42:04

Um girl, I feel you.

SPEAKER_02 42:07

We'll help each other out. Uh happy lady, happy life. Um, short version. I was so happy and smiley and infectious outside of my house. And inside of my house, I was not. How could you forget your lunch? Why did I go to bed? Like I was just not the lady that I wanted to be. And it's one of the stories I was afraid to tell, right? You just tell your stories. Um but I had my childhood, I had issues from stuff and molestations, and I was sleepy, sleep deprived, hungry.

SPEAKER_00 42:51

Right.

SPEAKER_02 42:52

And I was, and the people who were catching it the worst were the people who I loved the most. And I always hear this saying, like, well, you know, hurt people hurt people. And so when I went through um my divorce and and I learned uh who I was and I learned how to heal, I was like, well, now I'm happy. I'm happy. And so I was like, okay, well, if hurt people hurt people, then happy people help people. And so I decided that I wanted to be a happy lady with a happy life, and that I want to be a happy lady that helps people. And that's kind of where I am now, facing myself in an authentic way. Like lit, I can't talk to you right now because I'm sleepy.

SPEAKER_01 43:42

Right?

SPEAKER_02 43:46

Don't knock on the door.

SPEAKER_01 43:47

Right? For real.

SPEAKER_00 43:53

For real. That's it's so true. That's so true, Diane. I think that, yeah, we Yeah, we we gotta just sit down and have a drink sometime together, girl. Cause like it's that, it's all that. I'm I'm in the middle of a divorce, and I was married for almost 25 years and never saw myself going through this. But also I've never realized and recognized that so much of me was buried behind caretaking and emotional labor that wasn't necessarily always mine to carry. And when you said that, like you were happy lady outside the house, and then inside the house you felt like someone else. I kept blaming it on the outside world, not what who was who was on the other side of the door when I walked in. And so it's a difficult moment to go through. And I don't think that there's any, it's kind of like having kids. If I had to go back and describe to myself what having children would be like, even my pre-kidney would not understand. Like it's just you can't give it enough words of what it's like to have kids and the responsibility. Same thing for caretaking for a parent. Until you are in it, you just, it's so hard to help people understand it and see it. And I would now say the same thing for divorce, but there is nothing that shows you yourself more than running a business and also going through divorce. Enough with the self-awareness. I got, I got it. Like, I got it. I'm doing the work. I'm doing the work.

SPEAKER_01 45:24

Yeah, I know, right?

unknown 45:28

So much.

SPEAKER_00 45:30

So much. But I do think what you said, it makes so much sense in that way of like, yeah, what we heal through and what we go through, it really shapes us. It makes us and it gives us the opportunity to not just, I don't think, suffer in silence and figure it out alone. I think what I love about our conversation and the work you're doing and what you've done is that you take that pain, that strife, that understanding, and you survived it. And then you take those tools and you're like, who needs this? How can I help? You know, and that's what I loved about like the business positioning and the name and everything, too, when I was when I was reading up on it and everything, was just like, I get it, I get it. And so I think that's where the second half of the question comes in, too, is how does personal fulfillment fit into your definition of success? And I'm not just gonna say entrepreneurial success, but just success in general after having been everything through everything you've just shared, just that little bit that you shared that you've been through, which is a lot.

SPEAKER_02 46:29

Yeah, yeah. Well, there are so many stories like that. That's just one. Um, there's so many. And so where my fulfillment comes from is kind of what I was telling you before. Like my legacy is the only thing that will outlive me. Um I want yes, I want people to say great things about me when I die, right? But what I really want is for the people who lived in the house with me to be able to see all those people saying it and to be able to feel the same way too. Um so that success for me looks like a legacy of happiness and a legacy of love. And you can't genuinely want to leave a legacy of happiness and love in strangers or in the people that surround you and not make money because people know it. When they come and they meet me, they know I'm just not like, give me your money. I'm like, girl, you you in hard times, come back later, you know. Right. So that's success for me, like being able to see that all over the place. And you you will you will make money. People will say, Here, give you my give he give you their money because they know they know it.

SPEAKER_00 47:52

That's great. All right, let's get into the power round then before we wrap it up for the day.

Power Round And Final Takeaways

SPEAKER_00 47:57

All right, my first one is what's that?

SPEAKER_02 48:00

No, not the price of white. What is it? What's the with the three X's?

SPEAKER_00 48:04

Family Feud. Oh, Family Feud. Oh my gosh, I love Family Feud. Don't get off when you started. So funny. Right? What is one piece of content you could post today that doesn't require you to be polished or perfect? Uh, personal story. Yeah, personal story. I love it. That's a good one. Biggest myth about making money online that you wished would just go away already.

SPEAKER_02 48:31

That you need a big following. You could have 5,000 followers and be making $50,000 a month and no one even know it.

SPEAKER_00 48:38

I need that in my life. Me, my mom, my sister. Oh, wait, hold on. Sorry, I was counting my followers.

SPEAKER_02 48:47

With the affiliate program, it doesn't matter.

SPEAKER_00 48:49

That's right.

SPEAKER_02 48:50

That's right.

SPEAKER_00 48:51

I love that. All right, fill in the blank. You don't need more followers, you need more consistency. Preach. I love it. And then the best piece of advice that you would give your $39 in the bank self.

SPEAKER_02 49:09

Girl, just keep going for like 30 more days. You got this.

SPEAKER_00 49:13

Yeah. Yeah. Keep going. I hear you. I love it. All right. Yes, um, in the chat, we've got people asking if this will be available to watch again. Yes. Um, the podcast will be um edited and recorded usually within a week's time. So we'll have it posted up on YouTube. Um, we will have it um shared on Instagram. We'll actually have it on the podcast streaming all the different services. So, yes, you can always go back and take a listen for more inspiration from Diane. Uh, Diana, because this has been amazing. It's got it's been so fun talking with you. I hope we continue to talk because yeah, what you're doing is fabulous and super excited to have you here in common meet the community.

SPEAKER_02 49:51

Thank you. I would love to. I would love to.

SPEAKER_00 49:53

Absolutely. All right, everyone. That's all we've got for today. Um, please get out there, hit that record button. Remember that clarity beats clout, consistency compounds, and that your stories, all of them, including the messy ones, are the ones that make us magnetic. And that is just exactly what you know, Diana's been preaching, and we're excited to hear and see from all of you, not just her, but you. So hope you all feel inspired and that you take something away from this and do something with it today. Until then, everyone, please keep asking, keep giving, and keep growing. We'll see you next time.

SPEAKER_01 50:38

Produced by Heartcast Media.